Vice President Marketing at DIYguru

January 13, 2023
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Job Description

About Us

At DIYguru, we are on a mission to upskill a million people in E-Mobility by 2025.

We are India’s most prominent and leading EV Technology Course provider accredited by NEAT AICTE, ASDC & Digital India Foundation with 128+ Companies and 30+ Universities using the portal to upskill their students & employees. We have trained over 1500+ Graduates over the past six years, and more than 65 EV companies (Bosch, Hyundai, Eaton, L&T, TCS to name a few..), PSUs & Govt. Bodies (Indian Army) and various startups have benefited from our training programs in EV upskilling.

Here are some key facts about us:

Currently used by 265+ E-Mobility OEMs and Component Manufaturers and 40,000+ students from 100+ countries
Global revenue – 80% from India, 10% from EMEA, 10% from APAC
Inbound led GTM motion fuelled by positive word of mouth

Here’s what we love solving for-

Creating delightful experiences that help teams collaborate better& be more effective
Building tools that help mentors personalise learning for their students
Helping E-Mobility community around the world connect with each other meaningfully.

Here’s what you’ll be doing

This is an exciting opportunity to lead growth for a rapidly growing startup and create meaningful impact in the mobility education space. In this role, you will own the charter for demand generation / lead generation at DIYguru. Our goal is grow to 10,000+ companies / startups by 2025 and you will play a critical part in making that happen. You will work closely with the founders and the VP of sales.

Our GTM Motion has largely been inbound (content & community) led and we intend to double down on that going forward. Hence, past experience of having worked in companies with similar GTM motions is critical for us.

Is this someone that looks like you?

A hands-on marketing leader who absolutely loves their craft
Experience: 7-12 years experience in driving demand in the B2B space
Has used content as a key medium for demand generation
Has a good handle on product, digital and performance marketing
Can think of creative ideas and alongside crunch numbers
Has past experience in building and leading teams
An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with
We deeply value building the right culture at DIYguru, and these are a few things that we look for in each hire – Coach-ability, Curiosity, Ownership, Hustle and Humility

Still with us? Here’s the process


Send us your resume
We’ll check out your application and assess it for a fit
You will hear back from us within 2-3 days of the submission if shortlisted

Once shortlisted, we usually do about 3-4 rounds of interviews and deep reference checks.

We value everyone’s time, and hence we make it a point to communicate proactively at all stages of your application. You can always reach out to us for any questions.